Help us build the AI workforce for convenience stores.

The role

We're looking for a founding growth marketer who can run campaigns end to end and help us break into the convenience store operator world. You'll come up with memorable, A+ campaigns and ship them yourself.

You'll work closely with the founders and investors to source ideas, pull context from the front lines, and follow each campaign all the way through.

This is the right role if you want to go big on your ideas and stand out next to some of the biggest brands in the country. You're equal parts creative campaign architect and performance-obsessed operator.

You get excited about finding an insight, turning it into a sharp audience, message, and offer, and shipping something that makes a sales rep ask, “wait, where did all these meetings come from?”

You're as comfortable whiteboarding a conference booth as you are digging into funnel conversion. And you bring your own paintbrush: you want to make Octane a name store operators recognize.

What you'll do

• Build and run demand gen campaigns across the board: promoted content, webinars, ebooks, field events, ABM, content syndication, and inbound and outbound sales activations. You'll run the always-on programs and the bigger integrated campaigns they feed into.
• Turn our customers into our best marketers. Case studies, customer webinars, small executive dinners, and other creative advocacy that builds credibility, deepens relationships, and drives demand.
• Own the pipeline number for the channels you run: ABM, field marketing, direct mail, webinars, content, and more.
• Dig into your own campaign data. Understand how each program moves the funnel, shift budget toward what's working, and keep testing.
• Come up with campaigns nobody has tried before, then pull them off.
• Understand our customers well enough to reach them when everyone else is getting ignored.
• Sweat the messaging. Once you have someone's attention, the story you tell is what turns it into a meeting.
• Use AI and our own data to run campaigns most marketers couldn't.

What you'll need

• You're a strong generalist. You have good instincts, you know your way around a lot of channels, and you can solve almost any marketing problem thrown at you.
• You can write. Really write. And you've put that writing out into the world.
• You're creative. You have a track record of ideas that got noticed.
• You're AI native. You already use AI to work faster and raise the ceiling on what you ship.
• You execute. Great ideas only count when they land. You sweat the details, run a tight process, and make sure everything you ship feels considered.
• You've done this for 2+ years in growth, demand gen, or product marketing, ideally at a B2B SaaS or high-growth company.
• You move fast in ambiguity. You're scrappy, you take ownership of problems nobody handed you, and you iterate until something works.
• You work well across teams. You build real partnerships with sales, product, and outside partners.
• You lead from the front and own the outcome, good or bad.

Compensation & benefits

Highly competitive salary. Full comp includes base, equity, and benefits. Final offer and title depends on experience and location. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.